YOUR PRIVACY MATTERS.

When you place an order, create an account, or contact us, we collect the following categories of information:

• —Your full name and email address
• —Your phone number for delivery coordination
• —Your shipping and billing address
• —Payment method details (processed via our payment gateway — we do not store card numbers, CVV, or UPI PINs)
• —Order history and product preferences
• —Device type, browser, IP address and pages visited (for website analytics)
• —Any communication you send us via WhatsApp, email or phone

Your information is used exclusively for the following purposes:

• —Processing and fulfilling your orders
• —Sending order confirmation, shipping updates, and delivery notifications via SMS and email
• —Responding to customer support queries
• —Processing returns, exchanges, and warranty claims
• —Improving our website, product range, and service quality
• —Sending promotional communications about new products and offers — only with your consent, and only if you have opted in
• —Preventing fraud and ensuring account security

We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.

We do not sell, rent, or trade your personal information to any third party — ever.

We share the minimum necessary data with the following service providers, strictly to fulfil your order:

• —Logistics partners (Delhivery, Xpressbees, Ekart, Bluedart) — your name, phone number and delivery address only
• —Payment processors — transaction data required to complete your payment, processed via PCI-DSS certified gateways
• —Shopify — our e-commerce platform, which powers trutuff.shoes and stores order data under enterprise-grade data security

All third-party partners are bound by confidentiality agreements and are prohibited from using your data for any purpose other than the service they provide to us.

All payments on trutuff.shoes are processed through RBI-compliant, PCI-DSS Level 1 certified payment gateways. Here is exactly what this means for you:

• —We never store your card number, CVV, or UPI PIN on our servers
• —All transactions are encrypted using SSL/TLS 256-bit protocols
• —Our store runs on Shopify, which maintains PCI-DSS Level 1 compliance — the highest standard in the payment industry
• —Payment details are entered directly on the gateway's secure servers, not on ours

We accept UPI, credit/debit cards, net banking, and Cash on Delivery. COD transactions do not involve any digital payment data transmission.

We use cookies and similar tracking technologies to provide a better experience on our website. Here is what each type of cookie does:

• —Essential cookies: Keep your cart items saved, remember your session, and ensure the website functions correctly. These cannot be disabled.
• —Analytics cookies: Help us understand how visitors use our site — which pages are visited most, where people drop off, and how to improve navigation.
• —Marketing cookies: Allow us to show you relevant TruTuff ads on other platforms (such as Google or Meta) based on your visit. You can opt out of these.

You can disable non-essential cookies through your browser settings at any time. Disabling cookies may affect certain features of the website, such as cart persistence.

You have the following rights over your personal data:

• —Access: Request a copy of the personal data we hold about you
• —Correction: Update incorrect or incomplete information via your TruTuff account
• —Deletion: Request deletion of your account and all associated personal data
• —Opt-out: Unsubscribe from marketing communications at any time via the unsubscribe link in our emails or by contacting us directly
• —Portability: Request your data in a machine-readable format

To exercise any of these rights, email us at support@trutuff.shoes with the subject line "Privacy Request". We will respond within 30 days.

Our website may contain links to third-party websites or services (such as social media platforms, courier tracking portals, or payment gateways). These websites have their own privacy policies, and we have no control over and accept no responsibility for them.

We recommend reviewing the privacy policy of any third-party site you visit from a link on trutuff.shoes.

Our site uses Google Analytics for website traffic analysis. Google's privacy policy governs data collected through this service. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

• —Order data: Retained for 7 years as required by Indian tax and accounting regulations (GST compliance)
• —Account data: Retained as long as your account is active. Deleted within 30 days of a deletion request.
• —Marketing preferences: Retained until you opt out
• —Support communications: Retained for 2 years for service quality and dispute resolution purposes
• —Analytics data: Aggregated and anonymised after 14 months

Yes. Any material changes to this Privacy Policy will be communicated via email to registered customers and by a prominent notice on our website, at least 7 days before the changes take effect.

Minor changes (such as clarifications, corrections, or formatting updates) may be made without notification. The "Last updated" date at the top of this page will always reflect the most recent revision.

Continued use of trutuff.shoes after any changes constitutes your acceptance of the updated Privacy Policy.

For any privacy-related queries, data requests, or concerns, please reach out through any of the following channels:

• —Email: support@trutuff.shoes
• —WhatsApp / Phone: 9734063366
• —Hours: Monday to Saturday, 11AM to 6PM (excluding public holidays)
• —Address: Siliguri, West Bengal, India