Privacy policy

Privacy Policy

This Privacy Policy applies to all interactions with trutuff.shoes, operated by Tula Packaging Pvt Ltd, Siliguri, West Bengal, India. By using our website or placing an order, you agree to the collection and use of information as described in this policy. Any disputes are subject to the exclusive jurisdiction of courts in Siliguri, West Bengal.

What Information We Collect
When you place an order, create an account, or contact us, we collect:

  • Your full name and email address
  • Your phone number for delivery coordination
  • Your shipping and billing address
  • Payment method details (processed via our payment gateway — we do not store card numbers, CVV, or UPI PINs)
  • Order history and product preferences
  • Device type, browser, IP address and pages visited (for website analytics)
  • Any communication you send us via WhatsApp, email or phone

We only collect information necessary to process your order, provide support, or improve your experience.

How We Use Your Information
Your information is used exclusively for:

  • Processing and fulfilling your orders
  • Sending order confirmation, shipping updates, and delivery notifications
  • Responding to customer support queries
  • Processing returns, exchanges, and warranty claims
  • Improving our website, product range, and service quality
  • Sending promotional communications — only with your consent and only if you have opted in
  • Preventing fraud and ensuring account security

We do not use your information for automated decision-making or profiling.

Sharing Your Data
We do not sell, rent, or trade your personal information to any third party — ever.

We share the minimum necessary data with the following service providers strictly to fulfil your order:

  • Logistics partners (Delhivery, Xpressbees, Ekart, Bluedart) — your name, phone number and delivery address only
  • Payment processors — transaction data required to complete your payment, via PCI-DSS certified gateways
  • Shopify — our e-commerce platform, which stores order data under enterprise-grade data security

All third-party partners are bound by confidentiality agreements. We may disclose information if required by law, regulation, or valid legal process such as a court order.

Payment Security
All payments are processed through RBI-compliant, PCI-DSS Level 1 certified gateways. We never store your card number, CVV, or UPI PIN. All transactions are encrypted using SSL/TLS 256-bit protocols. Payment details are entered directly on the gateway's secure servers, not ours.

Cookies
We use three types of cookies:

  • Essential cookies: Keep your cart saved and ensure the website functions correctly. Cannot be disabled.
  • Analytics cookies: Help us understand how visitors use our site.
  • Marketing cookies: Allow us to show relevant TruTuff ads on other platforms. You can opt out of these through your browser settings.

Your Rights
You have the right to access, correct, delete, or export your personal data. To exercise any of these rights, email support@trutuff.shoes with the subject line "Privacy Request". We will respond within 30 days.

To unsubscribe from marketing communications, use the unsubscribe link in any of our emails or contact us directly.

Data Retention

  • Order data: 7 years (GST compliance under Indian law)
  • Account data: Retained while your account is active, deleted within 30 days of a deletion request
  • Marketing preferences: Until you opt out
  • Support communications: 2 years
  • Analytics data: Anonymised after 14 months

Third-Party Links
Our website may link to third-party sites such as social media platforms or courier tracking portals. These have their own privacy policies and we accept no responsibility for them. Our site uses Google Analytics — you can opt out via the Google Analytics Opt-out Browser Add-on.

Policy Updates
We do not send individual notifications for policy updates. We encourage you to review this page periodically, especially before making a purchase. The "Last updated" date at the top of the page always reflects the most recent revision. Continued use of trutuff.shoes after any changes constitutes your acceptance of the updated policy.

Contact
For any privacy-related queries or data requests:
Email: support@trutuff.shoes
WhatsApp / Phone: 9734063366
Hours: Monday to Saturday, 11AM to 6PM
Address: Siliguri, West Bengal, India